We are profit for purpose.
This means we don’t have shareholders and our profits are reinvested in community benefit.
Our profits are invested in places and projects that improve the local economy; bring new opportunities for local communities; create and promote jobs; support business growth and improve the well-being and quality of life for people living and working in West Cumbria.
We collaborate with partners to address key issues, deliver the best outcomes and maximise the impact of our investments.
We care about our impact and want our assets and activities to work harmoniously with the communities that live alongside them and the built, natural and historic environments that surround them.
Our values underpin all that we do and the way we interact with others.
We know our value and that we can all make a difference.
We assist and enable others to ‘stand on their own’.
We think and act with care and consideration.
We give to others what we want to receive.
We are truthful and honest in all we say and do.
The strategic themes make it clear how we will spend our time, effort and money. They highlight the major
elements we believe are most important in achieving our purpose.
We will support, develop, engage and empower our people to be the best they can be and create lasting value in our business and our communities.
We will use our skills, ideas and creativity to enhance the places we live, work and play in creating lasting social and economic value.
We will support and engage the communities we work in and with to create long lasting social value.
We will collaborate with partners to deliver the best outcomes, creating value, sharing knowledge, solutions and ideas to address key issues in the region.
We will protect nature capital by reducing and managing our environmental impact and safeguarding the assets in our stewardship.