Name Reveal: Upcoming Digital & Gaming Hub

Published 29/08/2024

Name Reveal for the Upcoming Digital & Gaming Hub

Following extensive and extremely insightful public consultation, our upcoming Digital and Gaming hub is going to be called ‘LEVELS’.

This name incorporates the various aspects of the building itself and the offerings it will bring to the town. The hub will operate over three floors (or levels), offer gaming and VR spaces (levels in games) and sound studios (audio levels), and provide those attending digital workshops with the opportunity to ‘level’ up their skills.

First of it's kind in the region

LEVELS will have its own café and meeting areas, offering space for people to relax and enjoy refreshments.

The name proved a trendy suggestion throughout the consultation process, with many members of the public and stakeholders suggesting it.

Michael Pemberton, our CEO, said,

“We are so excited to announce that Whitehaven’s digital and gaming hub will be called LEVELS, the first of its kind in the region. The name emerged from our public consultations, and we believe it perfectly captures the feedback from the local community."

“The LEVELS name is relevant not only to the building itself but also reflects the journey young people will experience as they move through its levels - skill-wise, gaming-wise, and much more. It’s a bold and creative choice that embodies what this building will be and how it will be used and adopted by so many.”

Commitment to driving additional social value

LEVELS is a £4.1 million redevelopment programme, with £2.8m of that secured from Sellafield Ltd’s Social Impact Multiplied (SiX) scheme, £800k from BT and £485k from ourselves.

Eirini Etoimou, Head of Corporate Sustainability & Supply Chain Development for Sellafield Ltd, said: “We’re excited to see the progress this transformational project is making.

“LEVELS is a great name that reflects the potential of the building to help young people power up their careers and life chances in one of the biggest growth areas of our future economy.

“Our support for the project demonstrates our commitment to driving additional social value with our suppliers BT and ATOS, consistent with our Social Impact Multiplied strategy.”

Construction is scheduled to start in mid-October, with the opening planned for late summer 2025.